There are no hard and fast rules to executive resume writing. Each executive career story is different. Each leader is different. Each set of accomplishments is different. Conveying your difference is the ultimate objective of executive resume writing — and marketing yourself. Many executives have worked for the same company for years or have been fortunate enough to move seamlessly from one role to the next without ever having to truly market themselves — on paper or in person. People have actively sought them out and only required a basic career history document outlining companies, job titles, dates, key responsibilities and education. Executives often have never had to take stock of their careers in a meaningful way and convey who they are as a leader, where they have made their mark and what they can offer a new company. If you are at a stage where you need to actively look for new employment and promote yourself, these are important consideration and communication points.
When I work with executives to craft their individual career narratives, the focus of our discussion is on uncovering their unique value — or unique leadership DNA. Here are some of the questions that we use as a starting point to prompt thinking in this direction:
- What are you most known for? What do other people think of when they think of you?
- What potential problems can you help a company solve?
- What aspects of your experience, knowledge and/or skill set make you different than every other leader who does what you do?
- In what areas do you have deep expertise? Where can you add real, measurable business value?
- What do you consider to be your greatest career successes?
- What specific challenges have you been up against and what results did you deliver?
- From a business and organizational perspective, where have you had the most significant impact?
If you are looking for a partner to help communicate your difference, contact me today to learn more about how we can work together.