Are You Prepared for Your Executive Job Search?

your executive job searchFollowing are excerpts from a leadership article I recently penned for Forbes. To read the full article, visit Forbes.

Preparing for your executive job search by activating some powerful marketing strategies will equip you with the foundation you need to launch yourself into the contemporary job market.

But finding the time to pause, determine what you want, take stock of what you bring to the table, and create compelling  executive job search assets (such as your resume and LinkedIn profile) presents a challenge for many, regardless of level or industry.

Today’s job market can be extremely intimidating to those poised for an executive job search. I have found that the best approach is to treat your search with the same level of discipline that a marketer applies to the launch of a new brand. In fact, there are numerous parallels between “Marketing 101” and a job search, with you as the “brand” and your future employer as the “target audience.”

  • Know Your Objectives
  • Do Your Research
  • Perform a Personal Brand Audit
  • Build Your Team
  • Determine Your Positioning and Craft Your Messaging
  • Create Your Job-Search Assets
  • Reignite Relationships and Network

While it’s difficult to pinpoint exactly how long it will take to land your next job, one thing is certain — you need to be prepared before you actively engage in your executive job search.

If you are looking for a partner to help you prepare for your executive job search, contact me to learn more about how we can work together.

The Executive Leadership Gene: Do You Possess It?

The Executive Leadership Gene: Do You Possess It?

Is executive leadership a matter of nature, nurture, or both? Probably the latter but nature likely plays a much larger role than anyone had imagined.  Have you heard of rs4950? No, it is not a new Star Wars character but is “the leadership gene,” an inherited DNA sequence associated with natural leadership.  Its discovery created quite a stir when Jan-Emmanuel De Neve, PhD, University College London & Centre for Economic Performance (LSE) and his team identified the heritability of leadership skills.  Their findings revealed “genes might affect the development of individual attributes affecting the predisposition to occupy a leadership position.”

Regardless of genetics, my executive clients are—undeniably—leaders in their industries.  When I work with executives to craft their individual career narratives, the focus of our discussion is on uncovering their “unique leadership DNA”: the skills, knowledge, attributes, and career accomplishments that make them different than every other leader who does what they do at their level and in their space.

In order to convey key points of executive leadership distinction and unique business value, it is crucial to identify your common experience and success threads, including the ways in which you’ve influenced the business, the operation, the organization, the culture, process, technology, people, and relationships.  Equally important to demonstrate are the specific types of business problems you can help a company solve and how this aligns to your past experience.

If you are looking for a partner to help identify and convey your unique executive leadership DNA, contact me to learn more about how we can work together.

Your Executive Resume: How to Include 25 Years of Work Experience

Your Executive Resume: How to Include 25 Years of Work Experience

Do you ever watch those “Year in Review” segments on television and marvel at how broadcasters manage to convert the essence of a year into a three-minute story?  Identifying essential content is a crucial skill for journalists because a lot happens in just one year and the duration of their segments must be adhered to—or they lose their audience.

Imagine trying an approach like that with your career and your executive resume: a “Career in Review,” if you will?

It’s not easy.

Many of my clients approach me because they are leaders in their industry, have been with their company for more than ten years, and are struggling to separate the “must include” information from the “nice to include” information in their executive resume. They have achieved great success but need to identify their career milestones and determine a compelling narrative for their executive resume.

When I begin working with my clients, I ask them to take a step back and think about their tangible achievements, such as:

  • The teams they have assembled
  • The sizes of the businesses they have led
  • The brands or products they have developed or launched
  • The complex business problems they have solved
  • The business changes they have steered
  • The technology they have implemented
  • The new strategies they have employed
  • The markets they have penetrated or channels they have expanded

This approach arms me with some of the essential building blocks I need to begin to craft an effective—and concise—executive resume.

If you are looking for a partner to help make you as marketable as possible, contact me today to learn more about how we can work together.

Executive Resume Writing is All About Communicating Your Difference

Executive Resume Writing is All About Communicating Your Difference

There are no hard and fast rules to executive resume writing. Each executive career story is different. Each leader is different. Each set of accomplishments is different. Conveying your difference is the ultimate objective of executive resume writing — and marketing yourself. Many executives have worked for the same company for years or have been fortunate enough to move seamlessly from one role to the next without ever having to truly market themselves — on paper or in person. People have actively sought them out and only required a basic career history document outlining companies, job titles, dates, key responsibilities and education. Executives often have never had to take stock of their careers in a meaningful way and convey who they are as a leader, where they have made their mark and what they can offer a new company. If you are at a stage where you need to actively look for new employment and promote yourself, these are important consideration and communication points.

When I work with executives to craft their individual career narratives, the focus of our discussion is on uncovering their unique value — or unique leadership DNA. Here are some of the questions that we use as a starting point to prompt thinking in this direction:

  • What are you most known for? What do other people think of when they think of you?
  • What potential problems can you help a company solve?
  • What aspects of your experience, knowledge and/or skill set make you different than every other leader who does what you do?
  • In what areas do you have deep expertise? Where can you add real, measurable business value?
  • What do you consider to be your greatest career successes?
  • What specific challenges have you been up against and what results did you deliver?
  • From a business and organizational perspective, where have you had the most significant impact?

If you are looking for a partner to help communicate your difference, contact me today to learn more about how we can work together.