Senior leaders frequently cite their engagement with industry associations as an essential component of their career management. At its essence, active involvement in industry associations makes you more valuable internally and more marketable externally.
Engagement at a paramount level, such as serving on the board of directors or on an executive committee of an industry association, means collaborating with corporate leaders of an entire sector and contributing to decision making that could shape the future of the industry. This broad exposure and experience presents individuals with opportunities far greater than any single company.
In my latest article for Forbes—”How Engaging with an Industry Association Can Energize Your Job Search”—I examine the short and long-term takeaways gained through industry association engagement, including:
- Comprehensive perspective of an industry and the competitive landscape
- Insight into best practices and knowledge sharing
- New challenges
- Fresh thinking and innovative ideas
- Talent identification
- New business deals and partnerships
- Professional network growth
- Leadership skill development
The key to return on investment with an association is getting involved and engaging with other members. The dividends don’t appear overnight, and trust needs to be established, but in the long term, engagement with the association can have an outstanding impact on your career. You’ll gain invaluable experience seeing your peers in action, contributing on a broader scale and having the opportunity to listen, observe and learn from industry leaders.