Following are excerpts from a leadership article I recently penned for Forbes. To read the full article, visit Forbes.
Preparing for your executive job search by activating some powerful marketing strategies will equip you with the foundation you need to launch yourself into the contemporary job market.
But finding the time to pause, determine what you want, take stock of what you bring to the table, and create compelling executive job search assets (such as your resume and LinkedIn profile) presents a challenge for many, regardless of level or industry.
Today’s job market can be extremely intimidating to those poised for an executive job search. I have found that the best approach is to treat your search with the same level of discipline that a marketer applies to the launch of a new brand. In fact, there are numerous parallels between “Marketing 101” and a job search, with you as the “brand” and your future employer as the “target audience.”
- Know Your Objectives
- Do Your Research
- Perform a Personal Brand Audit
- Build Your Team
- Determine Your Positioning and Craft Your Messaging
- Create Your Job-Search Assets
- Reignite Relationships and Network
While it’s difficult to pinpoint exactly how long it will take to land your next job, one thing is certain — you need to be prepared before you actively engage in your executive job search.
If you are looking for a partner to help you prepare for your executive job search, contact me to learn more about how we can work together.